Investigating the shift towards a predominantly visual culture, as contrasted with the textual, within the context of postmodern societal developments.

In contemporary society, a significant transformation is underway wherein technical images are supplanting the role traditionally filled by linear texts; namely, the conveyance of vital information to both individual and collective consciousness. This shift is manifest in a new world of interconnected screens or mosaic surfaces, through which images circulate at an accelerated pace, satiating our burgeoning appetite for visual language. Notably, through the rise of dominant social media platforms, the technical image has proliferated, marking a decisive shift from a society that once produced tangible goods to one that now manufactures information. This transition raises profound questions about the role and responsibilities of artists in a post-industrial societal framework.

“Towards a Philosophy of Photography” – Vilém Flusser

Within this artwork, I delve into the metamorphosis from a textual culture, characterized by the linearity of historical narrative, to a visual culture embodied in technical images. This exploration entails a reappropriation of a philosophical text, specifically ‘Towards a Philosophy of Photography’ by Vilém Flusser, transforming it into a technical image.

The undertaking commenced with the conversion of the essay’s English text into a usable dataset, achieved by employing the ASCII (American Standard Code for Information Interchange) table—a standard encoding mechanism for electronic communication—to generate an extensive numerical sequence.


Subsequently, this numerical string was translated into a dataset consisting of x, y, z coordinates, encompassing nearly 49,000 rows. Utilizing this dataset, a point cloud was generated, followed by the rendering of a three-dimensional computation of the conceptual framework. In this manner, the linear flow of text transcends its original form, becoming a counter-informative reservoir of information that disrupts conventional historical paradigms and abstracts our understanding of consciousness.

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